We Deliver Audiences, Not Sites
Find New Customers and Increase Conversions
with NextGen's InTelligent™ RTB technology and our Metrics-Based Analysis 

Your Profits will increase 30-50%

  1. Increased Leads
    Increased Leads
    With a reach of over 30 billion ad impressions everyday we are able to pick and choose the very best impressions to increase leads and traffic to your website.
  2. Better Conversions
    Better Conversions
    Only 2% of visitors actually convert. Walk the 98% of your website visitors that don't buy on their first visit through your conversion funnel leading them to become paying customers. 98% don't buy on 1st visit!
  3. More Profits
    More Profits
    Your profits will jump 30-50% With Audience Targeting and Retargeting we place your ad in the right place at the right cost increasing your leads, conversions and profits.

NextGen's InTelligent™  RTB Technology

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As a result, campaign goals are maximized while minimizing the amount of wasted budget
Real-time bidding has changed the face of online advertising, but there’s still confusion around what it actually is.

Here’s a primer, in plain English: Everyone’s talking about real-time bidding.
What is it?
Real-time bidding refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load. Those auctions are often facilitated by adexchanges or supply-side platforms.

How does it work?
As an ad impression loads in a user’s Web browser, information about the page it is on and the user viewing it is passed to an ad exchange, which auctions it off to the advertiser willing to pay the highest price for it. The winning bidder’s ad is then loaded into the webpage nearly instantly; the whole process takes just milliseconds to complete. Advertisers typically use demand-side platforms to help them decide which ad impressions to purchase and how much to bid on them based on a variety of factors, such as the sites they appear on and the previous behavior of the users loading them. Zappos might recognize that a user has previously been on its site looking at a specific pair of shoes, for example, and therefore may be prepared to pay more than Amazon or Best Buy to serve ads to him. The price of impressions is determined in real time based on what buyers are willing to pay, hence the name “real-time bidding.”
Why does it matter?
Historically, advertisers used websites as a proxy for their ads. If they wanted to reach sports fans, they would buy ads on a sports-related site, for example. The advent of RTB has enabled them to target their ads to specific users instead, per the Zappos example above.
RTB is the same as programmatic advertising, right?
Wrong. RTB is a type of programmatic advertising, but not all programmatic advertising uses RTB. Some “programmatic” or technology-driven ad platforms let publishers sell their inventory in advance for a fixed price, as opposed to auctioning it off. This is sometimes referred to as programmatic direct or programmatic guaranteed.
Why is real-time bidding good for advertisers?
Efficiency, cost savings and quicker paths to revenue. Thanks to real-time bidding, ad buyers no longer need to work directly with publishers or ad networks to negotiate ad prices and to traffic ads. Using exchanges and other ad tech, they can access a huge range of inventory across a wide range of sites and cherry-pick only the impressions they deem most valuable to them. That cuts down the number of impressions wasted on the wrong users but also minimizes the need for costly and unreliable human ad buyers.

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Generating the highest click-thru and conversion rates of any type of online advertising
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Search Targeting will boost the awareness of your brand, help you find new customers, convert customers away from your competition and boost your return on investment.
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Reach your audience based on content that is relevant to them
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Content targeting places your ads next to specific content on top web sites.
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Drive higher ROI with such advanced targeting features as site targeting and site exclusion
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Place your advertising message only in the geographic locations that are best for your business
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